Attending trade shows, events, and conferences have been a huge asset to companies wanting to network, promote their brand, and gain new business. However, as our country continues to battle the Covid-19 pandemic, these experiences are being cancelled or postponed. This has forced businesses all over the world to find creative ways that help their companies stay afloat, grow, and stand out.
But do not fret! Trade shows, events, and conferences are still happening. Only this time, they are digital and virtual. Although it’s not the same as meeting someone in person and shaking their hand during an introduction, the content and learned knowledge remains present. Here is a list of positives on why it’s important to attend these online experiences.
- The content you receive is invaluable. As mentioned above, you will find new ways to navigate and adjust during these crazy times as well as prepare for the future. Seeing the successful game plan and ideas of others can spark or motivate you to do the same.
- You save a ton of money. Most if not all organizers are offering discounted prices or even free admission. Plus, you don’t have to worry about other expenses such as flights, gas, hotel, booth, or food costs. All of this can be enjoyed from your office or the comfort of your own home.
- Record the experiences. Technology is crazy good these days. A lot of online devices such as ZOOM and Microsoft TEAMS allows you to record the calls, meetings, and interactions. There are also apps that you can download on your computer or laptop that can do this as well. You will then have all this great content to use at your disposal.
- It helps support the organizers. Like a lot of our businesses, organizers are taking a big hit financially with cancelled live shows, events, or conferences. This is a good opportunity to not only learn and gain important information, but it will absolutely help organizers stay relevant and therefore be able to do more events in the future.
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Creative Content & Marketing Specialist @ PMI Georgia